DIGITAL MARKETING
Digital marketing refers to promoting products or services using digital technologies—primarily online platforms such as websites, mobile apps, social media, search engines, emails, and even SMS/MMS messaging Core Components & Channels Websites & SEO: Optimizing your site to rank higher in search results and attract organic traffic . SEM & PPC: Paid search ads (e.g., Google Ads)—you pay each time someone clicks your ad . Social Media Marketing: Promoting and engaging audiences across platforms like Facebook, Instagram, LinkedIn. Content Marketing: Creating and sharing valuable content—blogs, videos, podcasts, infographics—to connect with your audience . Email Marketing: Sending targeted promotional messages and newsletters directly to users . Affiliate & Influencer Marketing: Partnering with others who promote your product in exchange for commissions . Video & Mobile Marketing: Using video content (e.g., YouTube) and mobile channels like SMS or i...